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Improving Training ROI for Salespeople and End Users

Contiem | July 9, 2020

To leverage product training for the best return on investment (ROI), companies need to examine their audiences and match the solutions to those individuals.

At Contiem, most of the product and equipment training programs are developed for salespeople or end-users. Instructional designers and technical writers first need to ensure the desired product information applies to the audience’s needs.

Adult learning styles also play a significant role in training effectiveness. To create training programs useful for all learning styles, the training should:

  • Include visual and auditory features to make learning active and engaging.
  • Offer takeaways to reinforce learning, such as job aids or reference guides.
  • Use a blended solution, which includes eLearning and instructor-led segments, to accommodate all learning types.
  • Follow up on training to prevent future compliance issues.

Time spent on training is time away from selling—limit programs to a minimum length, which will benefit retention and puts employees into the field sooner. Often, 30 minutes is ideal for an impactful program. For longer courses, break it into modules and let learners explore on their own and choose their path through the training; this allows them to find the information most useful to them. However, if you have a program that is laid out in topics that build on one another, provide a clear training workflow to the learners.

Contact us to discuss the relationship between effective product training programs and ROI. Are you interested in learning how Contiem can help your company deliver more effective product training? Let’s talk.
Contact us to schedule a discussion.