Content Strategy Checkup

While each consulting engagement varies to suit the individual client’s needs and abilities, we always provide four key benefits:

• We help to connect your organization’s strategic goals to your current content resources and capabilities. Where you already have a clear idea of your strategy, we will validate this based on our extensive experience of content projects. Where you may have questions still, we will provide insights on how your current abilities can work with organizational goals.
• You may be in a better position than you think! Your legacy content, while perhaps in inaccessible formats and inadequately addressing user needs, still contains much useful information. Teams that produce content often have considerable experience and knowledge. When considering a change to tools or processes, team members may well have conducted useful research and testing already. We make these strengths or “bright spots” a key part of any solution you consider.
• With our consultants’ extensive real-world experience of managing and creating information, we are able to quickly identify your major issues, both in tools and processes. We prioritize these issues and help you understand the countermeasures that will unlock the potential in your content and staff.
• When considering new tools or solutions, people often frame them in terms of what they already know. If they imagine them as improvements on the current tools — XML as a more organized form of Word, for example — they miss out on many of the potential benefits of a move to a new system. If the strengths and weaknesses of a system aren’t considered, the organization may face considerable customization costs and change management issues.

At Contiem, we believe that all stakeholders in an organization should be given enough knowledge to make effective decisions. We demonstrate clearly the pros and cons of each approach under consideration, using examples and hands-on exercises as necessary.