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Started in 1943, the Association for Talent Development (ATD) is the world’s largest association dedicated to workplace learning and development professionals. ATD’s members come from more than 100 countries and connect locally in more than 125 U.S. chapters and with more than 20 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and as suppliers.
In recent years, ATD has widened the profession’s focus to link learning and performance to individual and organizational results, and is a sought-after voice on critical public policy issues.
On an annual basis, ATD publishes approximately 20 books, 150 monthly newsletters, a monthly and a quarterly magazine, and five research reports in addition to conducting numerous conferences. While a member organization, ATD also is a niche market publisher. ATD needed to find a better way to publish and provide content to its members.
ATD hired Contiem to provide both a content management platform and a digital publishing strategy that would bring content to the market in a timely manner. RSuite CCMS provided an enterprise metadata framework that allowed ATD end-users the ability to find content based on standardized metadata fields as opposed to using text search applications as they did in the past.
Contiem implemented RSuite CCMS over a three-month period and provided a strong, digital core for ATD. The system allows staff to quickly iterate and make fast changes that drive the organization’s digital initiatives. Additionally, Contiem helped ATD apply metadata tools to tag documents in a highly contextualized manner, which resulted in tagging more than 2,000 chapters of books and 2,000 magazine articles, drastically reducing production to a nine-month period.
ATD’s use of RSuite CCMS provided many advancements as well as a shorter time-to-market for product delivery. With new XML transformations that are generated vis RSuite CCMS, ATD has the freedom and the ability to quickly serve its clients in a new way that was impossible without the XML authoring and publishing capabilities within the CMS.