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We are pleased to have been included in an article by Joel Comm for Inc.com.
Annapolis, Md., October 20, 2023 – Contiem, the global leader in delivering content solutions, software, and services for large enterprise and governmental organizations worldwide, is pleased to have been mentioned in the following article featured on Inc.com:
Comm writes, “Once you’re in the thick of the launch itself, don’t forget the small details that make big differences. For instance, it’s easy to consider marketing materials, but what about a user manual? You might update a branding book, but what about clear, legible installation instructions?
“Quick start guides, service manuals, FAQs — these are easy to ignore. Internal documentation counts, too. I’ve found it’s easy to overlook something like process workflows or sales training sessions before a launch.
“This doesn’t just create more chaos and confusion. Content solutions partner Contiem emphasizes multiple ways that failing to create a solid user documentation plan can cost a company during a launch.
“For instance, a lack of user instructions can lead to more customer service calls. When spread across multiple product launches, this can create a chronic drain of resources.
“A lack of training can also lead to wasted time with customer service. It can even create unhappy customers, which can hurt feedback and word-of-mouth marketing. More time is spent fixing past mistakes rather than investing in new products, as well.
“All of this costs time and money. Avoid the issue by staying organized and addressing the little things that matter.”1
1Comm, Joel (2023, October 20). “3 Ways to Save Time and Money During a Product Launch,” inc.com, https://www.inc.com/joel-comm/3-ways-to-save-time-money-during-a-product-launch.html.
